Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening

<p>This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Nur Sakinah, Fani Firmansyah
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2021
Materias:	product quality, price, purchase decision, and purchase intention Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/39c0761a6ad44059a0fd7225f8a1f05f
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:39c0761a6ad44059a0fd7225f8a1f05f
record_format	dspace
spelling	oai:doaj.org-article:39c0761a6ad44059a0fd7225f8a1f05f2021-11-05T05:03:36ZKualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening1693-76192580-417010.30596/jimb.v22i2.7100https://doaj.org/article/39c0761a6ad44059a0fd7225f8a1f05f2021-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/7100https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p>This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples were taken as many as 100 respondents who were determined by purposive sampling technique. The results showed that Product Quality had an effect on Purchase Decisions with a significance of 0.016 <0.05. Price has an effect on Purchase Decision with a significance value of 0.000 <0.05. Buying Interest has an effect on Purchase Decision with a significance value of 0.002 <0.05. This study also shows that Purchase Interest is able to be a mediating variable between Product Quality on Purchase Decisions and Price on Purchase Intention.</p>Nur SakinahFani FirmansyahUniversitas Muhammadiyah Sumatera Utaraarticleproduct quality, price, purchase decision, and purchase intentionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 2, Pp 192-202 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	product quality, price, purchase decision, and purchase intention Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	product quality, price, purchase decision, and purchase intention Management. Industrial management HD28-70 Business HF5001-6182 Nur Sakinah Fani Firmansyah Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
description	<p>This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples were taken as many as 100 respondents who were determined by purposive sampling technique. The results showed that Product Quality had an effect on Purchase Decisions with a significance of 0.016 <0.05. Price has an effect on Purchase Decision with a significance value of 0.000 <0.05. Buying Interest has an effect on Purchase Decision with a significance value of 0.002 <0.05. This study also shows that Purchase Interest is able to be a mediating variable between Product Quality on Purchase Decisions and Price on Purchase Intention.</p>
format	article
author	Nur Sakinah Fani Firmansyah
author_facet	Nur Sakinah Fani Firmansyah
author_sort	Nur Sakinah
title	Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
title_short	Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
title_full	Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
title_fullStr	Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
title_full_unstemmed	Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
title_sort	kualitas produk dan harga terhadap keputusan pembelian dengan purchase intention sebagai variabel intervening
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2021
url	https://doaj.org/article/39c0761a6ad44059a0fd7225f8a1f05f
work_keys_str_mv	AT nursakinah kualitasprodukdanhargaterhadapkeputusanpembeliandenganpurchaseintentionsebagaivariabelintervening AT fanifirmansyah kualitasprodukdanhargaterhadapkeputusanpembeliandenganpurchaseintentionsebagaivariabelintervening
_version_	1718444522331963392

Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening

Ejemplares similares