Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening

<p>This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Nur Sakinah, Fani Firmansyah
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2021
Materias:
Acceso en línea:https://doaj.org/article/39c0761a6ad44059a0fd7225f8a1f05f
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!