The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO

Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained t...

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Auteurs principaux: Jinjie Li, Jiayin Qi, Lianren Wu, Nan Shi, Xu Li, Yuxin Zhang, Yinyin Zheng
Format: article
Langue:EN
Publié: MDPI AG 2021
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Accès en ligne:https://doaj.org/article/3bf4de193ee64e399f51f5261d7fbe66
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