The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO

Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained t...

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Autores principales:	Jinjie Li, Jiayin Qi, Lianren Wu, Nan Shi, Xu Li, Yuxin Zhang, Yinyin Zheng
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	influencer marketing social commerce FoMO mental health informational incentives materialism Medicine R
Acceso en línea:	https://doaj.org/article/3bf4de193ee64e399f51f5261d7fbe66
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spelling	oai:doaj.org-article:3bf4de193ee64e399f51f5261d7fbe662021-11-25T17:52:30ZThe Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO10.3390/ijerph1822122541660-46011661-7827https://doaj.org/article/3bf4de193ee64e399f51f5261d7fbe662021-11-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/22/12254https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained through questionnaires, as well as constructing a research model. Statistical analysis and path analysis of the structural equation model were performed by the software IBM SPSS and AMOS, and the following results were obtained. (1) Influencer expertise and interactivity, informational incentives and FoMO have a significant impact on consumers’ continued use of social commerce platforms. (2) Materialism has no significant effect on consumer social commerce platform use. (3) FoMO mediates the relationships between informational incentives and continued use of social commerce platforms. (4) Consumers’ continuous use of social commerce platforms has a strong relationship with mental health. (5) Continued use of social commerce platforms can lead to intense social engagement, as well as more severe outcomes such as psychological anxiety and compulsive buying. The findings of the paper have important implications for the development of social business theory and management practice.Jinjie LiJiayin QiLianren WuNan ShiXu LiYuxin ZhangYinyin ZhengMDPI AGarticleinfluencer marketingsocial commerceFoMOmental healthinformational incentivesmaterialismMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 12254, p 12254 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	influencer marketing social commerce FoMO mental health informational incentives materialism Medicine R
spellingShingle	influencer marketing social commerce FoMO mental health informational incentives materialism Medicine R Jinjie Li Jiayin Qi Lianren Wu Nan Shi Xu Li Yuxin Zhang Yinyin Zheng The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO
description	Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained through questionnaires, as well as constructing a research model. Statistical analysis and path analysis of the structural equation model were performed by the software IBM SPSS and AMOS, and the following results were obtained. (1) Influencer expertise and interactivity, informational incentives and FoMO have a significant impact on consumers’ continued use of social commerce platforms. (2) Materialism has no significant effect on consumer social commerce platform use. (3) FoMO mediates the relationships between informational incentives and continued use of social commerce platforms. (4) Consumers’ continuous use of social commerce platforms has a strong relationship with mental health. (5) Continued use of social commerce platforms can lead to intense social engagement, as well as more severe outcomes such as psychological anxiety and compulsive buying. The findings of the paper have important implications for the development of social business theory and management practice.
format	article
author	Jinjie Li Jiayin Qi Lianren Wu Nan Shi Xu Li Yuxin Zhang Yinyin Zheng
author_facet	Jinjie Li Jiayin Qi Lianren Wu Nan Shi Xu Li Yuxin Zhang Yinyin Zheng
author_sort	Jinjie Li
title	The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO
title_short	The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO
title_full	The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO
title_fullStr	The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO
title_full_unstemmed	The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO
title_sort	continued use of social commerce platforms and psychological anxiety—the roles of influencers, informational incentives and fomo
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/3bf4de193ee64e399f51f5261d7fbe66
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The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO

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