The marketing potential of the enterprise and the possibilities of its development in modern conditions

The article is devoted to the study of the modern concept of “marketing potential” and the possibility of its use for the development of modern enterprises. Scientific research in recent years has studied the concept of “potential” in detail from the point of view of theory and practice. The marketi...

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Autores principales: N. V. Arsenieva, L. M. Putyatina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
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Acceso en línea:https://doaj.org/article/3e1e5a255d95430d906acf19c3df8b29
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