RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
Institutions exist and differentiate with the various values in addition to financial resources. The long-term value of the institution must be managed by intellectual capital and the use of information technology and equipment. In this process, how consumers and all stakeholders perceive the instit...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | article |
| Langue: | DE EN FR TR |
| Publié: |
Fırat University
2019
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/40efc4659dc54cbc9e5cafc9d95f0c0a |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|