RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
Institutions exist and differentiate with the various values in addition to financial resources. The long-term value of the institution must be managed by intellectual capital and the use of information technology and equipment. In this process, how consumers and all stakeholders perceive the instit...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/40efc4659dc54cbc9e5cafc9d95f0c0a |
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