RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS

Institutions exist and differentiate with the various values in addition to financial resources. The long-term value of the institution must be managed by intellectual capital and the use of information technology and equipment. In this process, how consumers and all stakeholders perceive the instit...

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Autores principales:	Selma KARABAŞ, Işılay CEYLAN
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	corporate reputation corporate reputation components corporate image brand loyalty gsm operator Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/40efc4659dc54cbc9e5cafc9d95f0c0a
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spelling	oai:doaj.org-article:40efc4659dc54cbc9e5cafc9d95f0c0a2021-11-24T09:20:40ZRELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS2148-416310.9761/JASSS7523https://doaj.org/article/40efc4659dc54cbc9e5cafc9d95f0c0a2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=866233254_28-Dr.%20%C3%96%C4%9Fr.%20%C3%9Cyesi%20Selma%20Karaba%C5%9F.pdf&key=28696https://doaj.org/toc/2148-4163Institutions exist and differentiate with the various values in addition to financial resources. The long-term value of the institution must be managed by intellectual capital and the use of information technology and equipment. In this process, how consumers and all stakeholders perceive the institution is important to protect the reputation of the institution. The purpose of this study is to analyze the factors in which components of corporate reputation are represented and the relationship between components of corporate reputation with brand loyalty. For this purpose, the data obtained by the survey method were used in the study from GSM operator users via 250 people over 18 who living in Çankırı province. The data obtained from easy sampling method were subjected to “factor analysis” and “correlation analysis”. According to the results of factor analysis, it has been determined that corporate reputation can be explained by four factors (emotional trust, performance and leadership, customer value and sense of responsibility). In order to measure the relationship between corporate reputation and brand loyalty according to the results of performed correlation analysis; there is a positive and meaningful relationship between corporate reputation and brand loyalty.Selma KARABAŞIşılay CEYLANFırat Universityarticlecorporate reputationcorporate reputation componentscorporate imagebrand loyaltygsm operatorSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 69, Pp 397-416 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	corporate reputation corporate reputation components corporate image brand loyalty gsm operator Social Sciences H Social sciences (General) H1-99
spellingShingle	corporate reputation corporate reputation components corporate image brand loyalty gsm operator Social Sciences H Social sciences (General) H1-99 Selma KARABAŞ Işılay CEYLAN RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
description	Institutions exist and differentiate with the various values in addition to financial resources. The long-term value of the institution must be managed by intellectual capital and the use of information technology and equipment. In this process, how consumers and all stakeholders perceive the institution is important to protect the reputation of the institution. The purpose of this study is to analyze the factors in which components of corporate reputation are represented and the relationship between components of corporate reputation with brand loyalty. For this purpose, the data obtained by the survey method were used in the study from GSM operator users via 250 people over 18 who living in Çankırı province. The data obtained from easy sampling method were subjected to “factor analysis” and “correlation analysis”. According to the results of factor analysis, it has been determined that corporate reputation can be explained by four factors (emotional trust, performance and leadership, customer value and sense of responsibility). In order to measure the relationship between corporate reputation and brand loyalty according to the results of performed correlation analysis; there is a positive and meaningful relationship between corporate reputation and brand loyalty.
format	article
author	Selma KARABAŞ Işılay CEYLAN
author_facet	Selma KARABAŞ Işılay CEYLAN
author_sort	Selma KARABAŞ
title	RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
title_short	RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
title_full	RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
title_fullStr	RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
title_full_unstemmed	RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS
title_sort	relation of institutional reputation components to brand loyalty: a field study for gsm operator users
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/40efc4659dc54cbc9e5cafc9d95f0c0a
work_keys_str_mv	AT selmakarabas relationofinstitutionalreputationcomponentstobrandloyaltyafieldstudyforgsmoperatorusers AT isılayceylan relationofinstitutionalreputationcomponentstobrandloyaltyafieldstudyforgsmoperatorusers
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RELATION OF INSTITUTIONAL REPUTATION COMPONENTS TO BRAND LOYALTY: A FIELD STUDY FOR GSM OPERATOR USERS

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