Twitter Usage Practices of Digital Game Brands

Social media is a platform through which brands actively communicate with consumers. By using social media, brands can communicate with consumers regardless of time and place. The purpose of this study is to reveal how Twitter, a popular social media tool, is used by digital game brands. In the stud...

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Auteur principal: Fatih Söğüt
Format: article
Langue:EN
TR
Publié: Erciyes University 2021
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Accès en ligne:https://doaj.org/article/4116c4ca12264c41aeb1b4e57e48474a
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