Twitter Usage Practices of Digital Game Brands
Social media is a platform through which brands actively communicate with consumers. By using social media, brands can communicate with consumers regardless of time and place. The purpose of this study is to reveal how Twitter, a popular social media tool, is used by digital game brands. In the stud...
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| Formato: | article |
| Lenguaje: | EN TR |
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Erciyes University
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/4116c4ca12264c41aeb1b4e57e48474a |
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