SOCIAL VALUES THAT CHANGED AND BEING VALUELESS IN ADVERTISEMENTS

Consumption means destroying, spending, wasting, ending (Williams, 2002; 68). Consumption is the satisfaction of the material and spiritual demands of human beings. In this study, advertisements which are trigger of consumption culture are analyzed in relation to social values. Five advertising film...

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Auteurs principaux: Feridun NİZAM, Tuğba ADIGÜZEL
Format: article
Langue:DE
EN
FR
TR
Publié: Fırat University 2019
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H
Accès en ligne:https://doaj.org/article/41763460aa554f45a17aa1eccf97d644
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