THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT

Nowadays, have different cultures, beliefs, needs and expectations to reach important consumer profiles. However, consumers must develop the appropriate relationship models the properties of habits. But at this point, until reaching the customer the right channel to the right customer data analysis...

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Autor principal: Nurcan YÜCEL
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/41cad7f49ff64b019f937ff293dee308
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