THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT

Nowadays, have different cultures, beliefs, needs and expectations to reach important consumer profiles. However, consumers must develop the appropriate relationship models the properties of habits. But at this point, until reaching the customer the right channel to the right customer data analysis...

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Autor principal:	Nurcan YÜCEL
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	customer relationship management (crm) social media social consumer social customer relationship Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/41cad7f49ff64b019f937ff293dee308
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spelling	oai:doaj.org-article:41cad7f49ff64b019f937ff293dee3082021-11-24T09:21:07ZTHE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT2148-416310.9761/JASSS_338https://doaj.org/article/41cad7f49ff64b019f937ff293dee3082019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1453809441_Y%C3%BCcelNurcan_S_1641-1656.pdf&key=26319https://doaj.org/toc/2148-4163Nowadays, have different cultures, beliefs, needs and expectations to reach important consumer profiles. However, consumers must develop the appropriate relationship models the properties of habits. But at this point, until reaching the customer the right channel to the right customer data analysis and interpretation are also important. In this context, customer relationship management, manage existing customer relationships correctly and efficiently; the potential customer to be informed about the shopping habits of mass edited. With the addition of our lives social media, from customer relations more social media tools were to be executed. ocial customer relationship management with this new method, called, with the addition of new channels of communication on the customer relationship management customer relationship management has gained a new dimension, a new meaning. In other words, together with the increase in internet use, changes in their consumer consumers digital world, an extension of the concept of social media, have begun to use the internet world. This usage is more than a result of social media tools, social media social consumer spent on marketing and have important social customer relationship management concepts of the show. The purpose of this study is to determine the level of consumers using social media tools and social customer relationship management revealed of the importance. For this purpose a questionnaire form has been created. As a result of the analyses; the students know the importance of social networks, use the search engines before they buy the product, they study the details of the companies ' sites to be kept informed about the product they want discounted items, as long as they follow the comments in the forums, and they keep track of web sites that are related to areas of interest have been identified. his is a guide to the nature of the research to be done after that research which is considered.Nurcan YÜCELFırat Universityarticlecustomer relationship management (crm)social mediasocial consumersocial customer relationshipSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 16, Pp 1641-1656 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	customer relationship management (crm) social media social consumer social customer relationship Social Sciences H Social sciences (General) H1-99
spellingShingle	customer relationship management (crm) social media social consumer social customer relationship Social Sciences H Social sciences (General) H1-99 Nurcan YÜCEL THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
description	Nowadays, have different cultures, beliefs, needs and expectations to reach important consumer profiles. However, consumers must develop the appropriate relationship models the properties of habits. But at this point, until reaching the customer the right channel to the right customer data analysis and interpretation are also important. In this context, customer relationship management, manage existing customer relationships correctly and efficiently; the potential customer to be informed about the shopping habits of mass edited. With the addition of our lives social media, from customer relations more social media tools were to be executed. ocial customer relationship management with this new method, called, with the addition of new channels of communication on the customer relationship management customer relationship management has gained a new dimension, a new meaning. In other words, together with the increase in internet use, changes in their consumer consumers digital world, an extension of the concept of social media, have begun to use the internet world. This usage is more than a result of social media tools, social media social consumer spent on marketing and have important social customer relationship management concepts of the show. The purpose of this study is to determine the level of consumers using social media tools and social customer relationship management revealed of the importance. For this purpose a questionnaire form has been created. As a result of the analyses; the students know the importance of social networks, use the search engines before they buy the product, they study the details of the companies ' sites to be kept informed about the product they want discounted items, as long as they follow the comments in the forums, and they keep track of web sites that are related to areas of interest have been identified. his is a guide to the nature of the research to be done after that research which is considered.
format	article
author	Nurcan YÜCEL
author_facet	Nurcan YÜCEL
author_sort	Nurcan YÜCEL
title	THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
title_short	THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
title_full	THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
title_fullStr	THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
title_full_unstemmed	THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
title_sort	customer relationship management in the a new understanding: social customer relationship management
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/41cad7f49ff64b019f937ff293dee308
work_keys_str_mv	AT nurcanyucel thecustomerrelationshipmanagementintheanewunderstandingsocialcustomerrelationshipmanagement AT nurcanyucel customerrelationshipmanagementintheanewunderstandingsocialcustomerrelationshipmanagement
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THE CUSTOMER RELATIONSHIP MANAGEMENT IN THE A NEW UNDERSTANDING: SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT

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