The role of branding in the choice of a university of technology
Brand choice has historically played an important role in a wide range of industries, particularly in the private sector, where billions of Rands are invested to entice potential customers. Taking this into consideration, the purpose of this study is to investigate the effect of brand awareness and...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Ümit Hacıoğlu
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/42bc25f93da14d2c9b724fb5c08d0fae |
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