Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understa...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/432df5c80d53489ebf400f104cd3592a |
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