Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understa...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Tariq Jalees, Sahar Qabool, Syed Imran Zaman, Syed Hasnain Alam Kazmi
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	green marketing consumer buying behavior green advertisement green brand green satisfaction spirituality ethics Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/432df5c80d53489ebf400f104cd3592a
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:432df5c80d53489ebf400f104cd3592a
record_format	dspace
spelling	oai:doaj.org-article:432df5c80d53489ebf400f104cd3592a2021-12-02T17:01:03ZEffect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction2331-197510.1080/23311975.2021.1920559https://doaj.org/article/432df5c80d53489ebf400f104cd3592a2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1920559https://doaj.org/toc/2331-1975This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to the students of selected universities of Karachi and received 395 filled-in questionnaires. The study’s results support all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying behavior (GBB) also mediates green brand (GB) and green satisfaction (GS) (H13). The study’s variable’s interrelationships can be judged from the results that our results also support both multi mediating effects. The current study found that the multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and green satisfaction (H15) is also significant. The theoretical and practical implications are based on empirical results.Tariq JaleesSahar QaboolSyed Imran ZamanSyed Hasnain Alam KazmiTaylor & Francis Grouparticlegreen marketingconsumer buying behaviorgreen advertisementgreen brandgreen satisfactionspiritualityethicsBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	green marketing consumer buying behavior green advertisement green brand green satisfaction spirituality ethics Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	green marketing consumer buying behavior green advertisement green brand green satisfaction spirituality ethics Business HF5001-6182 Management. Industrial management HD28-70 Tariq Jalees Sahar Qabool Syed Imran Zaman Syed Hasnain Alam Kazmi Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
description	This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to the students of selected universities of Karachi and received 395 filled-in questionnaires. The study’s results support all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7), it (green satisfaction) has significant mediating roles on ethics (ET) and green buying behavior (GBB) (H8); spiritually (SP) and green buying behavior (GBB) (H9); ethics, and green satisfaction (H10); Spirituality and green satisfaction (H11). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying behavior (GBB) also mediates green brand (GB) and green satisfaction (GS) (H13). The study’s variable’s interrelationships can be judged from the results that our results also support both multi mediating effects. The current study found that the multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and green satisfaction (H15) is also significant. The theoretical and practical implications are based on empirical results.
format	article
author	Tariq Jalees Sahar Qabool Syed Imran Zaman Syed Hasnain Alam Kazmi
author_facet	Tariq Jalees Sahar Qabool Syed Imran Zaman Syed Hasnain Alam Kazmi
author_sort	Tariq Jalees
title	Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
title_short	Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
title_full	Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
title_fullStr	Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
title_full_unstemmed	Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
title_sort	effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/432df5c80d53489ebf400f104cd3592a
work_keys_str_mv	AT tariqjalees effectofspiritualityandethicsongreenadvertisingandthemultimediatingrolesofgreenbuyingandgreensatisfaction AT saharqabool effectofspiritualityandethicsongreenadvertisingandthemultimediatingrolesofgreenbuyingandgreensatisfaction AT syedimranzaman effectofspiritualityandethicsongreenadvertisingandthemultimediatingrolesofgreenbuyingandgreensatisfaction AT syedhasnainalamkazmi effectofspiritualityandethicsongreenadvertisingandthemultimediatingrolesofgreenbuyingandgreensatisfaction
_version_	1718382204826943488

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Ejemplares similares