REACTION AGAINST GLOBAL CONSUMING RITUAL "BLACK FRIDAY" AND CONTRADICTORY PURCHASING BEHAVIOUR

The success of companies operating in global markets is ensured by the well-known cultural value of the society to sell and its implementation in the local market. In the strategy of postmodern marketing which is replaced massive production and consumption in the modern society more micro perspectiv...

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Auteurs principaux: Emine ŞAHİN, Mehmet YÜNAÇTI
Format: article
Langue:DE
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Publié: Fırat University 2019
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Accès en ligne:https://doaj.org/article/433d2e303c9c42729a3483ea32ee75a2
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