Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)

In fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new c...

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Auteurs principaux: Siamak Nazemi, Roohollah Bagherzade
Format: article
Langue:EN
Publié: TU Dresden; Faculty of Mechanical Science and Engineering;Chair of Development and Assembly of Textile Products 2021
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Accès en ligne:https://doaj.org/article/4456eeb4abf44cbcade94c3eaefea12c
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