Identifying and ranking new product factors of fashion industry (case study Iranian menswear brand)
In fashion industry, creative ideas and new products appear in new collections of brands presented in several ways, such as fashion week, exhibition etc. Iranian menswear also had the same strategy, but because of features of their customers, usually they use same designs and products in their new c...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
TU Dresden; Faculty of Mechanical Science and Engineering;Chair of Development and Assembly of Textile Products
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/4456eeb4abf44cbcade94c3eaefea12c |
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