The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business s...

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Autores principales: Tundung Subali Patma, Ludi Wishnu Wardana, Agus Wibowo, Bagus Shandy Narmaditya, Farida Akbarina
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/44cea042c31347bbb7c7d5725301a2dd
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