The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business s...

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Autores principales:	Tundung Subali Patma, Ludi Wishnu Wardana, Agus Wibowo, Bagus Shandy Narmaditya, Farida Akbarina
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	perceived usefulness perceived ease of use cost adoption of iebt social media marketing smes’ sustainability Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/44cea042c31347bbb7c7d5725301a2dd
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spelling	oai:doaj.org-article:44cea042c31347bbb7c7d5725301a2dd2021-12-02T16:17:02ZThe impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic2331-197510.1080/23311975.2021.1953679https://doaj.org/article/44cea042c31347bbb7c7d5725301a2dd2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1953679https://doaj.org/toc/2331-1975The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial least squares structural equation modeling to obtain a deep understanding of this phenomenon. The research was incorporated with small and businesses in East Java Provincial in Indonesia employing an online questionnaire. The findings show that the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the cost variable failed in demonstrating the implementation of social media marketing by SMEs. This work strongly suggests that the adoption of internet/e-business technology and social media marketing successfully explains the mediating role between variables. Despite this work solely conducted in East Java, this research is the initial phase in a study associated with SMEs’ sustainability in the Covid-19 pandemic in Indonesia.Tundung Subali PatmaLudi Wishnu WardanaAgus WibowoBagus Shandy NarmadityaFarida AkbarinaTaylor & Francis Grouparticleperceived usefulnessperceived ease of usecostadoption of iebtsocial media marketingsmes’ sustainabilityBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	perceived usefulness perceived ease of use cost adoption of iebt social media marketing smes’ sustainability Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	perceived usefulness perceived ease of use cost adoption of iebt social media marketing smes’ sustainability Business HF5001-6182 Management. Industrial management HD28-70 Tundung Subali Patma Ludi Wishnu Wardana Agus Wibowo Bagus Shandy Narmaditya Farida Akbarina The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
description	The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and business sustainability. The study involved a quantitative approach with partial least squares structural equation modeling to obtain a deep understanding of this phenomenon. The research was incorporated with small and businesses in East Java Provincial in Indonesia employing an online questionnaire. The findings show that the adoption of internet/e-business technology can be explained by perceived usefulness, perceived ease of use, and cost. Furthermore, it has a link between internet/e-business technology, social media marketing, and SMEs’ sustainability. However, the cost variable failed in demonstrating the implementation of social media marketing by SMEs. This work strongly suggests that the adoption of internet/e-business technology and social media marketing successfully explains the mediating role between variables. Despite this work solely conducted in East Java, this research is the initial phase in a study associated with SMEs’ sustainability in the Covid-19 pandemic in Indonesia.
format	article
author	Tundung Subali Patma Ludi Wishnu Wardana Agus Wibowo Bagus Shandy Narmaditya Farida Akbarina
author_facet	Tundung Subali Patma Ludi Wishnu Wardana Agus Wibowo Bagus Shandy Narmaditya Farida Akbarina
author_sort	Tundung Subali Patma
title	The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
title_short	The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
title_full	The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
title_fullStr	The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
title_full_unstemmed	The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic
title_sort	impact of social media marketing for indonesian smes sustainability: lesson from covid-19 pandemic
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/44cea042c31347bbb7c7d5725301a2dd
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The impact of social media marketing for Indonesian SMEs sustainability: Lesson from Covid-19 pandemic

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