Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive w...

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Autores principales: Eugine Tafadzwa Maziriri, Tarisai Fritz Rukuni, Tinashe Chuchu
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/4548e776851848b3a6058ab6b4be9356
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