Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive w...

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Autores principales:	Eugine Tafadzwa Maziriri, Tarisai Fritz Rukuni, Tinashe Chuchu
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	sound sight smell sensory-dimensions food purchase-decision customer Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/4548e776851848b3a6058ab6b4be9356
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id	oai:doaj.org-article:4548e776851848b3a6058ab6b4be9356
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spelling	oai:doaj.org-article:4548e776851848b3a6058ab6b4be93562021-12-02T17:10:46ZFactors influencing food consumption satisfaction and purchase decisions of restaurant consumers2331-197510.1080/23311975.2021.1968731https://doaj.org/article/4548e776851848b3a6058ab6b4be93562021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1968731https://doaj.org/toc/2331-1975This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive word of mouth in South African quick-service restaurants. The research embraced a quantitative approach. An online questionnaire was used to collect data from restaurant customers in the Bloemfontein metropolitan. The hypotheses were analysed by applying structural equation modelling. The results uncovered that the study variables were significantly associated and surprisingly, restaurant attachment had a negative and insignificant effect on positive word of mouth. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behaviour. This area has little research attention in developing African countries like South Africa.Eugine Tafadzwa MaziririTarisai Fritz RukuniTinashe ChuchuTaylor & Francis Grouparticlesoundsightsmellsensory-dimensionsfoodpurchase-decisioncustomerBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	sound sight smell sensory-dimensions food purchase-decision customer Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	sound sight smell sensory-dimensions food purchase-decision customer Business HF5001-6182 Management. Industrial management HD28-70 Eugine Tafadzwa Maziriri Tarisai Fritz Rukuni Tinashe Chuchu Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
description	This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive word of mouth in South African quick-service restaurants. The research embraced a quantitative approach. An online questionnaire was used to collect data from restaurant customers in the Bloemfontein metropolitan. The hypotheses were analysed by applying structural equation modelling. The results uncovered that the study variables were significantly associated and surprisingly, restaurant attachment had a negative and insignificant effect on positive word of mouth. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behaviour. This area has little research attention in developing African countries like South Africa.
format	article
author	Eugine Tafadzwa Maziriri Tarisai Fritz Rukuni Tinashe Chuchu
author_facet	Eugine Tafadzwa Maziriri Tarisai Fritz Rukuni Tinashe Chuchu
author_sort	Eugine Tafadzwa Maziriri
title	Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
title_short	Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
title_full	Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
title_fullStr	Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
title_full_unstemmed	Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
title_sort	factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/4548e776851848b3a6058ab6b4be9356
work_keys_str_mv	AT euginetafadzwamaziriri factorsinfluencingfoodconsumptionsatisfactionandpurchasedecisionsofrestaurantconsumers AT tarisaifritzrukuni factorsinfluencingfoodconsumptionsatisfactionandpurchasedecisionsofrestaurantconsumers AT tinashechuchu factorsinfluencingfoodconsumptionsatisfactionandpurchasedecisionsofrestaurantconsumers
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Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

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