Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive w...
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Autores principales: | Eugine Tafadzwa Maziriri, Tarisai Fritz Rukuni, Tinashe Chuchu |
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Formato: | article |
Lenguaje: | EN |
Publicado: |
Taylor & Francis Group
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/4548e776851848b3a6058ab6b4be9356 |
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