THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA
The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market...
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| Format: | article |
| Langue: | RU |
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Publishing House of the State University of Management
2018
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| Accès en ligne: | https://doaj.org/article/46f3278805de47e6baf207bd01fe2244 |
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