THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA
The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market...
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Publishing House of the State University of Management
2018
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oai:doaj.org-article:46f3278805de47e6baf207bd01fe22442021-12-03T07:43:25ZTHE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA1816-42772686-841510.26425/1816-4277-2018-6-110-116https://doaj.org/article/46f3278805de47e6baf207bd01fe22442018-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1064https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market (using the data of the Association of communication agencies of Russia) and the place of BTL advertising on it are given and analyzed. Particular attention is paid to the analysis of the correlation of BTL-advertising with other forms of advertising. Also, based on the data of the Russian association of marketing services, the demand for various BTL-communications by advertisers is analyzed. A set of trends in the development of the BTL-communications market is formulated.M. SimakinaPublishing House of the State University of Managementarticlebtl-коммуникацияmarketing communicationadvertisingbtl-communicationbtl-tooltrends of btl market developmentSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 110-116 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
btl-коммуникация marketing communication advertising btl-communication btl-tool trends of btl market development Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
btl-коммуникация marketing communication advertising btl-communication btl-tool trends of btl market development Sociology (General) HM401-1281 Economics as a science HB71-74 M. Simakina THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA |
| description |
The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market (using the data of the Association of communication agencies of Russia) and the place of BTL advertising on it are given and analyzed. Particular attention is paid to the analysis of the correlation of BTL-advertising with other forms of advertising. Also, based on the data of the Russian association of marketing services, the demand for various BTL-communications by advertisers is analyzed. A set of trends in the development of the BTL-communications market is formulated. |
| format |
article |
| author |
M. Simakina |
| author_facet |
M. Simakina |
| author_sort |
M. Simakina |
| title |
THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA |
| title_short |
THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA |
| title_full |
THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA |
| title_fullStr |
THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA |
| title_full_unstemmed |
THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA |
| title_sort |
market development of btl-communications in russia |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2018 |
| url |
https://doaj.org/article/46f3278805de47e6baf207bd01fe2244 |
| work_keys_str_mv |
AT msimakina themarketdevelopmentofbtlcommunicationsinrussia AT msimakina marketdevelopmentofbtlcommunicationsinrussia |
| _version_ |
1718373624837046272 |