THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA

The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: M. Simakina
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
Materias:
Acceso en línea:https://doaj.org/article/46f3278805de47e6baf207bd01fe2244
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!