THE MARKET DEVELOPMENT OF BTL-COMMUNICATIONS IN RUSSIA
The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2018
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/46f3278805de47e6baf207bd01fe2244 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
