BRAND EQUITY FROM VIEW OF NÖROMARKETING

Marketing 4.0 Marketing of the concept of conversion to the brand and the brand today has emerged new ideas about the value of brand. Brand value, brand name, or symbol that is associated with the product or service by customers of other firms or created for the value, and the debt is defined as all...

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Auteurs principaux: Nurcan YÜCEL, Fatma ÇUBUK
Format: article
Langue:DE
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Publié: Fırat University 2019
Sujets:
H
Accès en ligne:https://doaj.org/article/4730698aadd542a0b59e309c562b03a2
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