BRAND EQUITY FROM VIEW OF NÖROMARKETING
Marketing 4.0 Marketing of the concept of conversion to the brand and the brand today has emerged new ideas about the value of brand. Brand value, brand name, or symbol that is associated with the product or service by customers of other firms or created for the value, and the debt is defined as all...
Guardado en:
Autores principales: | Nurcan YÜCEL, Fatma ÇUBUK |
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Formato: | article |
Lenguaje: | DE EN FR TR |
Publicado: |
Fırat University
2019
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Materias: | |
Acceso en línea: | https://doaj.org/article/4730698aadd542a0b59e309c562b03a2 |
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