BRAND EQUITY FROM VIEW OF NÖROMARKETING

Marketing 4.0 Marketing of the concept of conversion to the brand and the brand today has emerged new ideas about the value of brand. Brand value, brand name, or symbol that is associated with the product or service by customers of other firms or created for the value, and the debt is defined as all...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Nurcan YÜCEL, Fatma ÇUBUK
Formato: article
Lenguaje:DE
EN
FR
TR
Publicado: Fırat University 2019
Materias:
H
Acceso en línea:https://doaj.org/article/4730698aadd542a0b59e309c562b03a2
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!