Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
The question of national-cultural conditioning of manipulative influence in Russian and Chinese medical commercial advertising texts are considered. A model of speech manipulative strategy in the advertising text is considered as the interaction of the main strategies: cognitive, prescriptive, emoti...
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| Formato: | article |
| Lenguaje: | RU |
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Tsentr nauchnykh i obrazovatelnykh proektov
2017
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| Acceso en línea: | https://doaj.org/article/48122db312b64ef19e41edd3b5617ede |
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