Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect

The question of national-cultural conditioning of manipulative influence in Russian and Chinese medical commercial advertising texts are considered. A model of speech manipulative strategy in the advertising text is considered as the interaction of the main strategies: cognitive, prescriptive, emoti...

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Autor principal:	T. Gong
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2017
Materias:	manipulative treatment speech strategies and tactics communicative speech method national and cultural specificity contrastive analysis medical commercial advertising text Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/48122db312b64ef19e41edd3b5617ede
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spelling	oai:doaj.org-article:48122db312b64ef19e41edd3b5617ede2021-12-02T07:58:02ZManipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect2225-756X2227-129510.24224/2227-1295-2017-11-38-52https://doaj.org/article/48122db312b64ef19e41edd3b5617ede2017-11-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/557https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The question of national-cultural conditioning of manipulative influence in Russian and Chinese medical commercial advertising texts are considered. A model of speech manipulative strategy in the advertising text is considered as the interaction of the main strategies: cognitive, prescriptive, emotive and accessory aesthetic. The novelty of the research consists in the following. (1) The author notes cultural differences between the Russian and Chinese texts when implementing manipulative influence, due to ethno-speech bans of Chinese linguistic culture, and at the same time states a significant coincidence of the communicative speech techniques in the Russian and Chinese advertising texts. (2) The notion of “manipulative effect” is clarified. The author sets out his own understanding of the interaction between the author of manipulating text and its recipient. Methods of multidimensional comparative linguistic and cultural studies are improved. The relevance of the work is based primarily on the relevance of the results of cross-cultural communicative studies, including advertising, closely related to the development of international business communication. The results of the study are significant for the teaching of stylistics of the Russian language and practical Russian language in foreign (Chinese) audience, as well as in the training of specialists in advertising and intercultural communication.T. GongTsentr nauchnykh i obrazovatelnykh proektovarticlemanipulative treatmentspeech strategies and tacticscommunicative speech methodnational and cultural specificitycontrastive analysismedical commercial advertising textSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 11, Pp 38-52 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	manipulative treatment speech strategies and tactics communicative speech method national and cultural specificity contrastive analysis medical commercial advertising text Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	manipulative treatment speech strategies and tactics communicative speech method national and cultural specificity contrastive analysis medical commercial advertising text Slavic languages. Baltic languages. Albanian languages PG1-9665 T. Gong Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
description	The question of national-cultural conditioning of manipulative influence in Russian and Chinese medical commercial advertising texts are considered. A model of speech manipulative strategy in the advertising text is considered as the interaction of the main strategies: cognitive, prescriptive, emotive and accessory aesthetic. The novelty of the research consists in the following. (1) The author notes cultural differences between the Russian and Chinese texts when implementing manipulative influence, due to ethno-speech bans of Chinese linguistic culture, and at the same time states a significant coincidence of the communicative speech techniques in the Russian and Chinese advertising texts. (2) The notion of “manipulative effect” is clarified. The author sets out his own understanding of the interaction between the author of manipulating text and its recipient. Methods of multidimensional comparative linguistic and cultural studies are improved. The relevance of the work is based primarily on the relevance of the results of cross-cultural communicative studies, including advertising, closely related to the development of international business communication. The results of the study are significant for the teaching of stylistics of the Russian language and practical Russian language in foreign (Chinese) audience, as well as in the training of specialists in advertising and intercultural communication.
format	article
author	T. Gong
author_facet	T. Gong
author_sort	T. Gong
title	Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
title_short	Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
title_full	Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
title_fullStr	Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
title_full_unstemmed	Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect
title_sort	manipulative effect in russian and chinese medical commercial advertising texts: linguistic and culturological aspect
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2017
url	https://doaj.org/article/48122db312b64ef19e41edd3b5617ede
work_keys_str_mv	AT tgong manipulativeeffectinrussianandchinesemedicalcommercialadvertisingtextslinguisticandculturologicalaspect
_version_	1718398978945449984

Manipulative Effect in Russian and Chinese Medical Commercial Advertising Texts: Linguistic and Culturological Aspect

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