The role of «soft power» technology in formation of the branding strategy of Russia

The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of or...

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Autor principal: I. A. Vasilenko
Formato: article
Lenguaje:EN
RU
Publicado: Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) 2015
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Acceso en línea:https://doaj.org/article/49f9f1dc97304258a262687831a1f336
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