The role of «soft power» technology in formation of the branding strategy of Russia
The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of or...
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| Formato: | article |
| Lenguaje: | EN RU |
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Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2015
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| Acceso en línea: | https://doaj.org/article/49f9f1dc97304258a262687831a1f336 |
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| Sumario: | The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of organizations of compatriots abroad, information image campaigns in connection with national holidays and anniversaries. |
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