The role of «soft power» technology in formation of the branding strategy of Russia
The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of or...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2015
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/49f9f1dc97304258a262687831a1f336 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| id |
oai:doaj.org-article:49f9f1dc97304258a262687831a1f336 |
|---|---|
| record_format |
dspace |
| spelling |
oai:doaj.org-article:49f9f1dc97304258a262687831a1f3362021-11-07T14:44:59ZThe role of «soft power» technology in formation of the branding strategy of Russia2542-02402587-9324https://doaj.org/article/49f9f1dc97304258a262687831a1f3362015-02-01T00:00:00Zhttps://www.ogt-journal.com/jour/article/view/145https://doaj.org/toc/2542-0240https://doaj.org/toc/2587-9324The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of organizations of compatriots abroad, information image campaigns in connection with national holidays and anniversaries.I. A. VasilenkoАссоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)articleимидж россиинациональный брендингимиджевая политикаimage of russianational brandingimage policyInternational relationsJZ2-6530ENRUКонтуры глобальных трансформаций: политика, экономика, право, Vol 8, Iss 1, Pp 28-34 (2015) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN RU |
| topic |
имидж россии национальный брендинг имиджевая политика image of russia national branding image policy International relations JZ2-6530 |
| spellingShingle |
имидж россии национальный брендинг имиджевая политика image of russia national branding image policy International relations JZ2-6530 I. A. Vasilenko The role of «soft power» technology in formation of the branding strategy of Russia |
| description |
The article examines the possibility of the formation of the modern concept of image of Russia in the paradigm of «soft power». The author emphasizes that branding strategy should systematically cover several major areas: mass communication, public diplomacy, culture and sports, the activities of organizations of compatriots abroad, information image campaigns in connection with national holidays and anniversaries. |
| format |
article |
| author |
I. A. Vasilenko |
| author_facet |
I. A. Vasilenko |
| author_sort |
I. A. Vasilenko |
| title |
The role of «soft power» technology in formation of the branding strategy of Russia |
| title_short |
The role of «soft power» technology in formation of the branding strategy of Russia |
| title_full |
The role of «soft power» technology in formation of the branding strategy of Russia |
| title_fullStr |
The role of «soft power» technology in formation of the branding strategy of Russia |
| title_full_unstemmed |
The role of «soft power» technology in formation of the branding strategy of Russia |
| title_sort |
role of «soft power» technology in formation of the branding strategy of russia |
| publisher |
Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) |
| publishDate |
2015 |
| url |
https://doaj.org/article/49f9f1dc97304258a262687831a1f336 |
| work_keys_str_mv |
AT iavasilenko theroleofsoftpowertechnologyinformationofthebrandingstrategyofrussia AT iavasilenko roleofsoftpowertechnologyinformationofthebrandingstrategyofrussia |
| _version_ |
1718443416834015232 |