ANTICRISIS MARKETING STRATEGY AS COMPANY’S STRATEGIC MAP
We describe turnaround marketing strategy in the form of a strategic map with several levels of formalization (strategic planning, marketing policy through investment and asset management, marketing tools, marketing business intelligence, organizational structure). At the second level strategy map s...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Real Economics Publishing House
2014
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/4a3a4892a437492bbe1747deb2a2b83e |
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