Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.

This pilot study aims to investigate the relationships between consumers' weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perc...

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Autores principales: Gerrit Hummel, Saskia Maier, Maren Baumgarten, Cora Eder, Patrick Thomas Strubich, Nanette Stroebele-Benschop
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/4a4ca9918e774beb9ad315b83e61ede3
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