Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.

This pilot study aims to investigate the relationships between consumers' weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perc...

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Autores principales:	Gerrit Hummel, Saskia Maier, Maren Baumgarten, Cora Eder, Patrick Thomas Strubich, Nanette Stroebele-Benschop
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/4a4ca9918e774beb9ad315b83e61ede3
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spelling	oai:doaj.org-article:4a4ca9918e774beb9ad315b83e61ede32021-11-25T06:23:48ZVisual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.1932-620310.1371/journal.pone.0247755https://doaj.org/article/4a4ca9918e774beb9ad315b83e61ede32021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0247755https://doaj.org/toc/1932-6203This pilot study aims to investigate the relationships between consumers' weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often.Gerrit HummelSaskia MaierMaren BaumgartenCora EderPatrick Thomas StrubichNanette Stroebele-BenschopPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 3, p e0247755 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Gerrit Hummel Saskia Maier Maren Baumgarten Cora Eder Patrick Thomas Strubich Nanette Stroebele-Benschop Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.
description	This pilot study aims to investigate the relationships between consumers' weight status, energy density of food and visual attention towards food during unplanned purchase behavior in a real-world environment. After more than a decade of intensive experimental eye tracking research on food perception, this pilot study attempts to link experimental and field research in this area. Shopping trips of participants with different weight status were recorded with mobile eye tracking devices and their unplanned purchase behavior was identified and analyzed. Different eye movement measurements for initial orientation and maintained attention were analyzed. Differences in visual attention caused by energy density of food were found. There was a tendency across all participants to look at low energy density food longer and more often.
format	article
author	Gerrit Hummel Saskia Maier Maren Baumgarten Cora Eder Patrick Thomas Strubich Nanette Stroebele-Benschop
author_facet	Gerrit Hummel Saskia Maier Maren Baumgarten Cora Eder Patrick Thomas Strubich Nanette Stroebele-Benschop
author_sort	Gerrit Hummel
title	Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.
title_short	Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.
title_full	Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.
title_fullStr	Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.
title_full_unstemmed	Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.
title_sort	visual attention towards food during unplanned purchases - a pilot study using mobile eye tracking technology.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/4a4ca9918e774beb9ad315b83e61ede3
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Visual attention towards food during unplanned purchases - A pilot study using mobile eye tracking technology.

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