Recommendations on Implementing the Model of Business Reputation (Goodwill) Management at the Industrial Enterprises
The problem of effective management of the intangible assets is quite serious in the circumstances when the rapid information flow about the functioning of any company (industrial enterprise) may alter its market value quite fast. Chief among the intangible assets is business entity’s reputation t...
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| Format: | article |
| Langue: | EN RU |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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| Accès en ligne: | https://doaj.org/article/4b403d34d6aa40f284aaa031df4c5be4 |
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