How the polls can be both spot on and dead wrong: using choice blindness to shift political attitudes and voter intentions.
Political candidates often believe they must focus their campaign efforts on a small number of swing voters open for ideological change. Based on the wisdom of opinion polls, this might seem like a good idea. But do most voters really hold their political attitudes so firmly that they are unreceptiv...
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Auteurs principaux: | , , , , , |
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Format: | article |
Langue: | EN |
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Public Library of Science (PLoS)
2013
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Accès en ligne: | https://doaj.org/article/4b93f999d5b54f4e9cf3bfbba96fa8cb |
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