How the polls can be both spot on and dead wrong: using choice blindness to shift political attitudes and voter intentions.

Political candidates often believe they must focus their campaign efforts on a small number of swing voters open for ideological change. Based on the wisdom of opinion polls, this might seem like a good idea. But do most voters really hold their political attitudes so firmly that they are unreceptiv...

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Bibliographic Details
Main Authors: Lars Hall, Thomas Strandberg, Philip Pärnamets, Andreas Lind, Betty Tärning, Petter Johansson
Format: article
Language:EN
Published: Public Library of Science (PLoS) 2013
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Online Access:https://doaj.org/article/4b93f999d5b54f4e9cf3bfbba96fa8cb
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