Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender

This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social medi...

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Autores principales: Rejoice Jealous Tobias-Mamina, Eugine Tafadzwa Maziriri, Elizabeth Kempen
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/4bda4ac356d94f218916f2f9c5d0af2f
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