Determinants of consumer-generated-content usage for apparel shopping: The moderating effect of gender
This study determined the influence of perceived ease of use, perceived enjoyment, trustworthiness, knowledge and competence as potential determinants of consumer-generated-content usage for apparel shopping in a sample of young adult consumers. The data was obtained from 455 young adult social medi...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2021
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| Accès en ligne: | https://doaj.org/article/4bda4ac356d94f218916f2f9c5d0af2f |
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