Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression
This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the exi...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN PT |
| Published: |
FUCAPE Business School
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/4d45a4e886844d75b7c7f7a808aff8e4 |
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