The impact of service quality and service characteristics on customer satisfaction in the North Macedonian banking sector

The aim of this research is to analyze the impact of service quality on customer satisfaction in the North Macedonian banking sector. The study aims to show that customer satisfaction is based on the role and impact of service quality. We try to find out which service quality dimensions may enhance...

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Autores principales: Naumovska-Saveska Maja, Tomovska-Misoska Ana, Efremov Krum, Petrovska Ilijana
Formato: article
Lenguaje:EN
SR
Publicado: Association of Serbian Banks 2021
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Acceso en línea:https://doaj.org/article/4d742fb1dcd040e89cfef0f4bed5fbad
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