Research of the marketing instruments of adoption of management decisions in the field of planning and business development

The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subs...

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Détails bibliographiques
Auteurs principaux: A. S. Zinchenko, V. A. Kolosova
Format: article
Langue:RU
Publié: Publishing House of the State University of Management 2019
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Accès en ligne:https://doaj.org/article/4e532829d42747b0a1da839f07a7d586
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