Research of the marketing instruments of adoption of management decisions in the field of planning and business development

The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subs...

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Autores principales:	A. S. Zinchenko, V. A. Kolosova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	digital marketing components of digital marketing funnel of sales search optimization web analytics Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/4e532829d42747b0a1da839f07a7d586
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spelling	oai:doaj.org-article:4e532829d42747b0a1da839f07a7d5862021-12-03T07:43:27ZResearch of the marketing instruments of adoption of management decisions in the field of planning and business development1816-42772686-841510.26425/1816-4277-2019-2-24-27https://doaj.org/article/4e532829d42747b0a1da839f07a7d5862019-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1293https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subsequent raising in search rating and also web analytics as the tools of the analysis of statistical data on visit of the website by users, directed to optimization of work of a resource and increase in sales volume, have been allocated.A. S. ZinchenkoV. A. KolosovaPublishing House of the State University of Managementarticledigital marketingcomponents of digital marketingfunnel of salessearch optimizationweb analyticsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 24-27 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	digital marketing components of digital marketing funnel of sales search optimization web analytics Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	digital marketing components of digital marketing funnel of sales search optimization web analytics Sociology (General) HM401-1281 Economics as a science HB71-74 A. S. Zinchenko V. A. Kolosova Research of the marketing instruments of adoption of management decisions in the field of planning and business development
description	The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subsequent raising in search rating and also web analytics as the tools of the analysis of statistical data on visit of the website by users, directed to optimization of work of a resource and increase in sales volume, have been allocated.
format	article
author	A. S. Zinchenko V. A. Kolosova
author_facet	A. S. Zinchenko V. A. Kolosova
author_sort	A. S. Zinchenko
title	Research of the marketing instruments of adoption of management decisions in the field of planning and business development
title_short	Research of the marketing instruments of adoption of management decisions in the field of planning and business development
title_full	Research of the marketing instruments of adoption of management decisions in the field of planning and business development
title_fullStr	Research of the marketing instruments of adoption of management decisions in the field of planning and business development
title_full_unstemmed	Research of the marketing instruments of adoption of management decisions in the field of planning and business development
title_sort	research of the marketing instruments of adoption of management decisions in the field of planning and business development
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/4e532829d42747b0a1da839f07a7d586
work_keys_str_mv	AT aszinchenko researchofthemarketinginstrumentsofadoptionofmanagementdecisionsinthefieldofplanningandbusinessdevelopment AT vakolosova researchofthemarketinginstrumentsofadoptionofmanagementdecisionsinthefieldofplanningandbusinessdevelopment
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Research of the marketing instruments of adoption of management decisions in the field of planning and business development

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