Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach

The Malaysian economy has experienced robust economic growth over the past few decades, averaging around 6 per cent a year since 2000. With competitive pressure for resources from non-agriculture sectors, there is likely to be an inadequate capacity to increase agricultural production. Attaining agr...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Ariffin Ahmad Shabudin, Ramli Mona Fairuz, Ashari Hasbullah
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	supply chain integration food security cattle industry formatting Social Sciences H
Acceso en línea:	https://doaj.org/article/4e71acd85f954905a614857426975de8
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:4e71acd85f954905a614857426975de8
record_format	dspace
spelling	oai:doaj.org-article:4e71acd85f954905a614857426975de82021-12-02T17:15:22ZDigital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach2261-242410.1051/shsconf/202112404004https://doaj.org/article/4e71acd85f954905a614857426975de82021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/35/shsconf_icmesh2020_04004.pdfhttps://doaj.org/toc/2261-2424The Malaysian economy has experienced robust economic growth over the past few decades, averaging around 6 per cent a year since 2000. With competitive pressure for resources from non-agriculture sectors, there is likely to be an inadequate capacity to increase agricultural production. Attaining agriculture business performance continued relevance remains demanding in the Eleventh Malaysia Plan. Anchored in the supply chain management philosophy, this paper highlights cattle businesses and the interrelated elements of supply chain integration and a digital marketing perspective. The cattle meat industry in Malaysia is gradually transforming from unorganized backyard farming into organized farming. However, the supply chains are still characterized by inefficiencies, diseconomies of scale, lack of investments, and inadequate arrangement. Therefore, to improve the efficiency and economy of scale, added value chain is required. One form of value creation is technology adoption. The digital marketing part of technology currently leads to the adoption new business policies in agriculture production. Policies and procedures also need to be eased to facilitate investments to increase production. This paper concludes that, in many important ways, the Malaysian Government still sees food security as a public obligation, especially in the case of protein-based products, and is working attentively to increase food security for its citizens.Ariffin Ahmad ShabudinRamli Mona FairuzAshari HasbullahEDP Sciencesarticlesupply chain integrationfood securitycattle industry formattingSocial SciencesHENFRSHS Web of Conferences, Vol 124, p 04004 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	supply chain integration food security cattle industry formatting Social Sciences H
spellingShingle	supply chain integration food security cattle industry formatting Social Sciences H Ariffin Ahmad Shabudin Ramli Mona Fairuz Ashari Hasbullah Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach
description	The Malaysian economy has experienced robust economic growth over the past few decades, averaging around 6 per cent a year since 2000. With competitive pressure for resources from non-agriculture sectors, there is likely to be an inadequate capacity to increase agricultural production. Attaining agriculture business performance continued relevance remains demanding in the Eleventh Malaysia Plan. Anchored in the supply chain management philosophy, this paper highlights cattle businesses and the interrelated elements of supply chain integration and a digital marketing perspective. The cattle meat industry in Malaysia is gradually transforming from unorganized backyard farming into organized farming. However, the supply chains are still characterized by inefficiencies, diseconomies of scale, lack of investments, and inadequate arrangement. Therefore, to improve the efficiency and economy of scale, added value chain is required. One form of value creation is technology adoption. The digital marketing part of technology currently leads to the adoption new business policies in agriculture production. Policies and procedures also need to be eased to facilitate investments to increase production. This paper concludes that, in many important ways, the Malaysian Government still sees food security as a public obligation, especially in the case of protein-based products, and is working attentively to increase food security for its citizens.
format	article
author	Ariffin Ahmad Shabudin Ramli Mona Fairuz Ashari Hasbullah
author_facet	Ariffin Ahmad Shabudin Ramli Mona Fairuz Ashari Hasbullah
author_sort	Ariffin Ahmad Shabudin
title	Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach
title_short	Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach
title_full	Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach
title_fullStr	Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach
title_full_unstemmed	Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach
title_sort	digital marketing perspective in cattle business: supply chain integrated approach
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/4e71acd85f954905a614857426975de8
work_keys_str_mv	AT ariffinahmadshabudin digitalmarketingperspectiveincattlebusinesssupplychainintegratedapproach AT ramlimonafairuz digitalmarketingperspectiveincattlebusinesssupplychainintegratedapproach AT asharihasbullah digitalmarketingperspectiveincattlebusinesssupplychainintegratedapproach
_version_	1718381258919116800

Digital Marketing Perspective in Cattle Business: Supply Chain Integrated Approach

Ejemplares similares