Repurchase intention behavior in B2C E-commerce

The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.i...

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Auteurs principaux: I Made Artana, Hartina Fattah, I Gede Juliana Eka Putra, Ni Luh Putu Sariani, Maryan Nadir, Asnawati Asnawati, Rismawati Rismawati
Format: article
Langue:EN
Publié: Growing Science 2022
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H
Accès en ligne:https://doaj.org/article/4f9a7a7d9beb4183803bb958c220f5ed
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