Repurchase intention behavior in B2C E-commerce

The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.i...

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Autores principales:	I Made Artana, Hartina Fattah, I Gede Juliana Eka Putra, Ni Luh Putu Sariani, Maryan Nadir, Asnawati Asnawati, Rismawati Rismawati
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/4f9a7a7d9beb4183803bb958c220f5ed
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spelling	oai:doaj.org-article:4f9a7a7d9beb4183803bb958c220f5ed2021-11-10T14:30:41ZRepurchase intention behavior in B2C E-commerce2561-81482561-815610.5267/j.ijdns.2021.9.013https://doaj.org/article/4f9a7a7d9beb4183803bb958c220f5ed2022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_75.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.id. The rapid growth of e-commerce, both C2C and B2B, has made online retailers compete in the online retail business. The intention to buy back is no longer solely due to the quality of service like an offline business. The purpose of this study is to analyze the role of mediating customer satisfaction from the quality of E-Commerce on repurchase intention in E-Commerce that has implemented a combination of C2B and B2B. Quantitative methods with structural equation analysis (SEM) and path analysis were used to analyze data using LISREL. The questionnaire is distributed to respondents used as samples taken from the population for this research. The researched population is user of Shopee.co.id in Indonesia, whereas samples of the population are randomly taken. The samples of this research are 279 respondents. The results of this study found that there is no significant direct effect of electronic service quality on repurchases intentions, but when customer satisfaction acts as a mediating variable, it shows that electronic service quality affects repurchase intention significantly through customer satisfaction. This study will help online retailers to find out what factors influence customers to make repeat purchases.I Made ArtanaHartina FattahI Gede Juliana Eka PutraNi Luh Putu SarianiMaryan NadirAsnawati Asnawati Rismawati RismawatiGrowing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 147-154 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 I Made Artana Hartina Fattah I Gede Juliana Eka Putra Ni Luh Putu Sariani Maryan Nadir Asnawati Asnawati Rismawati Rismawati Repurchase intention behavior in B2C E-commerce
description	The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.id. The rapid growth of e-commerce, both C2C and B2B, has made online retailers compete in the online retail business. The intention to buy back is no longer solely due to the quality of service like an offline business. The purpose of this study is to analyze the role of mediating customer satisfaction from the quality of E-Commerce on repurchase intention in E-Commerce that has implemented a combination of C2B and B2B. Quantitative methods with structural equation analysis (SEM) and path analysis were used to analyze data using LISREL. The questionnaire is distributed to respondents used as samples taken from the population for this research. The researched population is user of Shopee.co.id in Indonesia, whereas samples of the population are randomly taken. The samples of this research are 279 respondents. The results of this study found that there is no significant direct effect of electronic service quality on repurchases intentions, but when customer satisfaction acts as a mediating variable, it shows that electronic service quality affects repurchase intention significantly through customer satisfaction. This study will help online retailers to find out what factors influence customers to make repeat purchases.
format	article
author	I Made Artana Hartina Fattah I Gede Juliana Eka Putra Ni Luh Putu Sariani Maryan Nadir Asnawati Asnawati Rismawati Rismawati
author_facet	I Made Artana Hartina Fattah I Gede Juliana Eka Putra Ni Luh Putu Sariani Maryan Nadir Asnawati Asnawati Rismawati Rismawati
author_sort	I Made Artana
title	Repurchase intention behavior in B2C E-commerce
title_short	Repurchase intention behavior in B2C E-commerce
title_full	Repurchase intention behavior in B2C E-commerce
title_fullStr	Repurchase intention behavior in B2C E-commerce
title_full_unstemmed	Repurchase intention behavior in B2C E-commerce
title_sort	repurchase intention behavior in b2c e-commerce
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/4f9a7a7d9beb4183803bb958c220f5ed
work_keys_str_mv	AT imadeartana repurchaseintentionbehaviorinb2cecommerce AT hartinafattah repurchaseintentionbehaviorinb2cecommerce AT igedejulianaekaputra repurchaseintentionbehaviorinb2cecommerce AT niluhputusariani repurchaseintentionbehaviorinb2cecommerce AT maryannadir repurchaseintentionbehaviorinb2cecommerce AT asnawatiasnawati repurchaseintentionbehaviorinb2cecommerce AT rismawatirismawati repurchaseintentionbehaviorinb2cecommerce
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Repurchase intention behavior in B2C E-commerce

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