Repurchase intention behavior in B2C E-commerce
The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.i...
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| Autores principales: | , , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Growing Science
2022
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/4f9a7a7d9beb4183803bb958c220f5ed |
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