Bridging Green Gaps: The Buying Intention of Energy Efficient Home Appliances and Moderation of Green Self-Identity

This study investigates the factors influencing the buying intention of energy-efficient home appliances in Bangladesh. It also develops a conceptual framework that integrates additional constructs with the theory of planned behavior (TPB) and borrows questions from past literature. Employing a conv...

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Autores principales: Ya Li, Abu Bakkar Siddik, Mohammad Masukujjaman, Xiujian Wei
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/5043fcd56ce64ba6bed4500991767895
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